A Master Class in Brand Planning: The Timeless Works of Stephen King |
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Pages: 396 (Hardcover) Editor: Merry Baskin ISBN: 0470517913 Pub: John Wiley & Sons Pub date: 2007-10-26 Amazon.co.uk Sales Rank: 23217 |
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Reader Reviews:
Smart thinking is never out of date (0/0 people found this helpful)
This book is essential reading for everyone whose job takes them anywhere near understanding how brands communicate. It reminds us of many of the basic truths of communication that are as valid now as they have ever been, but are in danger of being lost in today's fascination with the medium and the delivery over the content and the message. Buy it now!
Original thinking (0/0 people found this helpful)
This book's perfect for anyone who wasn't lucky enough to work at JWT and experience Stephen King's brilliance first-hand.It showcases the originality and clarity of his thinking about brands, how advertising works and how to create advertising strategy - and deftly demonstrates how everything still applies, even though the ads themselves, and our means of communication may have changed. No obfuscating jargon, no pretension, just brilliant thinking that inspires.
many a good tune.. (0/0 people found this helpful)
This book is brilliant for all sorts of reasons. Firstly, Stephen King is a legend and it is worth reminding ourselves why. Second, while the marketing arena has changed a great deal over the years the basic rules of brand planning have not. As one who has spent 30 years in the business it reminded me of much that I had learnt and more importantly, much that I had forgotten. I enjoyed the book enormously but the real compliment to Ms' Lannon and Baskin is that I have kept my copy (because I'd never get it back) and bought a second for my son, just 22 and just embarking on a career in brand marketing.
A brand planning bible (0/0 people found this helpful)
It's impossible to over-rate Stephen King's contribution to our understanding of brands and branding. If you've ever despaired of the marketing world's fondness for jargon and pretension, read this book and breathe a sigh of relief at its wisdom, insight and down to earth practicality. You can't call yourself an account planner, a brand planner and or marketing manager unless you've read it.
Seminal Stuff (0/0 people found this helpful)
Anyone engaged on the business of brand marketing should buy this book and dip into it from time to time. It's like a conscience or voice of reason in the increasingly silly world of brand marketing. Although some of the papers are probably older than the brand teams you may work with they still have an astonishing relevance for today.
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Categories
Amazon.co.uk places this book into the following categories:
Books -> Subjects -> Business, Finance & Law -> Sales & Marketing -> Advertising
Books -> Subjects -> Business, Finance & Law -> Sales & Marketing -> Brands & Corporate Identity
Books -> Subjects -> Business, Finance & Law -> General
Books -> Special Features -> Search Inside!
Books -> Refinements -> Language (feature_browse-bin) -> English
Books -> Refinements -> Age (feature_two_browse-bin)
Books -> Refinements -> Format (binding_browse-bin) -> Hardcover