AdWords for Dummies |
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Howie Jacobson
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Pages: 408 (Paperback)
ISBN: 0470152524
Pub: John Wiley & Sons
Pub date: 2007-09-21
Amazon.co.uk Sales Rank: 7813
Reader Reviews:
Well Worth The Purchase Price (0/0 people found this helpful)
I always avoided the Dummies titles, but with Adwords that's where I felt I was. This is a superb introduction to the beast that is adwords, in a very readable way, allowing you to follow along and learn the basics and some of the more advanced stuff.
If you are new to adwords, get this.
This book is a must have if you want to understand AdWords (3/3 people found this helpful)
This book is both informative and fun. Howie Jacobson obviously knows Google AdWords inside and out. The layout is logical and the text easy to understand. It is a must have if you want to unleash the potential of Google AdWords to help your business in the world of eCommerce. If there is something about Google AdWords that you think is unclear or mysterious then this book removes the "mirrors and smoke". I wanted to give it six stars but that wasn't an option. So five stars plus is my rating!
Great Book, Good Knowlege, Great Read (4/4 people found this helpful)
I've read many books on pay per click (ppc) advertising and found book this by far the easiest to read/understand. It's well paced and has the human touch, felt more like a conversion than reading an AdWords manual.
Great book & even comes with a companion site for even more knowledge.
Entertaining as well as Informative (2/2 people found this helpful)
Who would have thought it was possible to make a book on Adwords as entertaining as this? Not only does this provide a How-To guide on setting up Google Adwords, it has some very sensible advice on more general marketing aspects. A really useful read for anyone who is getting involved with internet marketing and Adwords in particular, especially for the first time. Howie Jacobson's tone is encouraging throughout - you know he's used the techniques he's talking about and they worked for him. Best of all, he doesn't take himself too seriously.
There are links to other sources of useful information and tools included, which helps to make sure you'll have the most up-to-date information to hand.
The edition I bought even came with a voucher for Google Adwords although you have to set up a new account to use it.
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Categories
Amazon.co.uk places this book into the following categories:
Books -> Subjects -> Business, Finance & Law -> E-Commerce -> E-business
Books -> Subjects -> Business, Finance & Law -> E-Commerce -> Web Marketing
Books -> Subjects -> Computing & Internet -> General
Books -> Subjects -> Computing & Internet -> Software & Graphics -> General AAS
Books -> Subjects -> Computing & Internet -> Web Development -> General AAS
Books -> Subjects -> Computing & Internet -> General AAS
Books -> Refinements -> Language (feature_browse-bin) -> English
Books -> Refinements -> Format (binding_browse-bin) -> Paperback
Books -> Refinements -> Font Size (format_browse-bin) -> Regular Size