Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

The owners and employees of client-based businesses often end up doing it all, providing the service or product, managing the office, and handling sales and marketing - often the entrepreneur's least favorite chore. Now, you can learn to love it or at least to do it well with less pain. Author Michael Port cites many applicable marketing activities that you probably already know about, but he pulls them together in an organized manner supported by lists of questions and answers. He begins with the foundation of your business, including your motivation and area of specialization. Then he teaches you how to build credibility with clients. Next, he covers marketing and outreach, including tactics for promoting yourself. The book's concepts are easy to grasp and implement, including advice for conquering online marketing. You may already be carrying out some of these strategies, but this book can take you to the next level. We recommend it to those who want new clients badly enough to make sales and marketing a regular part of their jobs for a few hours a week. If you are a new entrepreneur, this resource will help you learn the art of rainmaking.

Bright and breezy ways to attract more clients (4/6 people found this helpful)

As you probably are aware, our clients buy our services as they come to know, like, trust and respect our solutions and services. In 'Book Yourself Solid' Michael Port takes you through a bright and breezy approach taking these principles to attract more clients.

As some of the reviews (on the amazon.com site) have pointed out, it is not of the same style as many other sales and marketing books, but then Michael Port's 'Book Yourself Solid' does not claim to be the same.

If you are a new business owner particularly a life coach or in the health field such as a fitness or wellness instructor you will find this book very accessible and practical.

The most successful business leaders invest in building their personal brand and that of their company - they are distinctive and differentiated from their competition. In addition, they develop a community of adorers, unpaid ambassadors for the brand - for example adorers of the Mac or iPod will rave about it and will be completely loyal to that brand.

If the number of reviews Michael has received for his book (on amazon.com) is anything to go by and his innovative book launch, he is someone who clearly has developed a community of adorers of his brand.

So if for no other reason than to find out how he achieved this in a relatively short time from launching his business, why not invest in 'Book Yourself Solid'.

And lest we forget, Michael has achieved something that the majority of entrepreneurs never manage to get to do in the course of their business life - the one thing that can have the fastest and most extensive impact if you want to build your brand and be considered as an expert in your niche. He has documented his strategies and tips in his own book. That in itself is a great way to fill your practice by expressing your expertise. Well done Michael!

Yes Michael's easy going style may not be for you, but if you are looking for an accessible, easy read and you decide to invest in the book don't forget it's not just about learning the strategies he has to share with you - it's about putting them into action. Now if some one could bottle a sure fire way of moving from vision and strategy through to fast and effective execution each and every time, they would certainly get themselves booked solid ten times over!

Excellent Advice on Selecting Clients; Weak on Marketing and Sales (10/11 people found this helpful)

Whenever I work with entrepreneurs, one of my first tasks is to have the budding billionaires come to grips with those they would love to help . . . and those who give them migraines. Pick the first group as your target and good things follow. Pick the latter, and well, you'll wish you were in some other line of work.

Clearly, Mr. Port has learned that lesson and he does a masterful job of helping the reader identify what kinds of clients to go after. I don't believe I've ever seen as good a description of how to go through this process anywhere else.

You can capture those lessons from chapter one about creating a red velvet rope policy (referring to those ropes that doormen at clubs use to keep out those who won't help the club's image).

From there, unfortunately, the book goes downhill. People without a background in marketing (most professionals . . . those who will be reading this book) will begin to flounder with the injunction to figure out why people buy what you are selling. You are told to look to their urgent needs and compelling desires. There are examples, which are fine, but the process will seem opaque to most.

By the time readers arrive at the sales cycle process, they will have mostly gone off the track. It's too bad. With more care to teach the marketing and sales cycle sections, this could have been an outstanding book. As it is, Mr. Port clearly demonstrates a good understanding of the subject. He just isn't as good as he needs to be at explaining what he means.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Michael Port

Reader Reviews:

How to "let" a client find you (1/1 people found this helpful)

Bright and breezy ways to attract more clients (4/6 people found this helpful)

Excellent Advice on Selecting Clients; Weak on Marketing and Sales (10/11 people found this helpful)

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