Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand |
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John Bradley
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Pages: 352 (Hardcover)
ISBN: 0470725249
Pub: John Wiley & Sons
Pub date: 2008-04-21
Amazon.co.uk Sales Rank: 46215
Reader Reviews:
For Chocolate Lovers & Marketeers (0/0 people found this helpful)
Super quality book, fascinating and good fun from the point of view of an avid chocolate fan, and an ideal reference for those wanting to learn the secrets of successful brand management and marketing.
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Categories
Amazon.co.uk places this book into the following categories:
Books -> Subjects -> Business, Finance & Law -> Management
Books -> Subjects -> Business, Finance & Law -> Sales & Marketing -> Brands & Corporate Identity
Books -> Subjects -> Business, Finance & Law -> General
Books -> Subjects -> Food & Drink -> General
Books -> Refinements -> Language (feature_browse-bin) -> English
Books -> Refinements -> Age (feature_two_browse-bin)
Books -> Refinements -> Format (binding_browse-bin) -> Hardcover
Books -> Refinements -> Condition (condition-type)
Books -> Subjects -> Business, Finance & Law -> Sales & Marketing -> Brands & Corporate Identity
Books -> Subjects -> Business, Finance & Law -> General
Books -> Subjects -> Food & Drink -> General
Books -> Refinements -> Language (feature_browse-bin) -> English
Books -> Refinements -> Age (feature_two_browse-bin)
Books -> Refinements -> Format (binding_browse-bin) -> Hardcover
Books -> Refinements -> Condition (condition-type)