E-Business and E-Commerce Management |
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Dave Chaffey
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Pages: 663 (Paperback)
ISBN: 1405847069
Pub: Financial Times/ Prentice Hall
Pub date: 2006-12-19
Amazon.co.uk Sales Rank: 146568
Reader Reviews:
A must-have book! (1/1 people found this helpful)
Dave Chaffey's E-Business and E-Commerce Management is a superb text. All the important topic areas are covered in detail, the book is filled with up-to-date case studies, and, perhaps most importantly, is easy-to-read.
The author successfully captivates the reader's attention as they are taken on an information-rich journey, starting with the basics of E-Commerce through to the strategic management of key E-Business functions. The book is ideal for business or IT students who are required to study E-Business as part of their course. Indeed, I purchased the book during my IT degree course and found it indispensable.
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Categories
Amazon.co.uk places this book into the following categories:
Books -> Subjects -> Business, Finance & Law -> Management -> Management Skills -> Communication & Presentation -> Information Systems
Books -> Subjects -> Business, Finance & Law -> General
Books -> Refinements -> Language (feature_browse-bin) -> English
Books -> Refinements -> Age (feature_two_browse-bin)
Books -> Refinements -> Format (binding_browse-bin) -> Paperback