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Mary E. Tyler, Jerri L. Ledford
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Pages: 336 (Paperback)
ISBN: 0470053852
Pub: John Wiley & Sons
Pub date: 2006-09-12
Amazon.co.uk Sales Rank: 30167
Reader Reviews:
A Dummies killer... (16/16 people found this helpful)
- Very good book for novices in the same way 'GA for dummies' would be
- Can be read in 7 hours! i.e. a tad superficial - not for anyone who has used a web analytics package before, or even new users that have spent a little time navigating around GA.
- Some minor inaccuracies. For example, Administrator privileges can be set on a per profile basis is not correct (its on a per account basis).
- No deep understanding of e.g. filters, utmSetVar, A/B testing
- No analysis, no real world quantitative case studies
Essentially this book is a description list of all the reports available in GA - some 80+ covered in 15 chapters. That's useful for begininers.
Worse point: Most report screenshots contain 0 data or single digit numbers.
Best point: Gets people thinking about goal based web design which has to be a good thing.
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Categories
Amazon.co.uk places this book into the following categories:
Books -> Subjects -> Computing & Internet -> General AAS
Books -> Subjects -> Computing & Internet -> Digital Lifestyle -> Internet Searching -> General AAS
Books -> Subjects -> Computing & Internet -> Web Development -> General AAS
Books -> Refinements -> Language (feature_browse-bin) -> English
Books -> Refinements -> Age (feature_two_browse-bin)
Books -> Refinements -> Format (binding_browse-bin) -> Paperback
Books -> Refinements -> Condition (condition-type)