Pages: 336 (Hardcover) ISBN: 007024300X Pub: McGraw-Hill Education Pub date: 1996-09-30 Amazon.co.uk Sales Rank: 1140385
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Reader Reviews:Great Book, practical & intelligent (1/1 people found this helpful)The Glossbrenners have really lived the research that went into this book. They offer tips and advice like you would get from a consultant - because they are consultants. But they also understand marketing, people, and who to write clearly. This is not a group of characteristics you find in the same author/authoring pair every day, particularly in the hi-tech area. CategoriesAmazon.co.uk places this book into the following categories:
Books -> Subjects -> Business, Finance & Law -> Management
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