Marketing Management |
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Philip Kotler, Kevin Lane Keller
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Pages: 816 (Hardcover)
ISBN: 0131457578
Pub: Prentice Hall of India
Pub date: 2006
Amazon.co.uk Sales Rank: 9541
Reader Reviews:
Comprehensive and all encompassing (2/2 people found this helpful)
This book is a very comprehensive text, covering a huge number of areas within marketing to an appropriate and strategic level without using any ridiculous marketing lingo. As the pervious reviewer suggests, this book is a very good guide for both students and throughout ones professional career. I would highly recommend this text for professionals and students studying at the Professional Certificate level or above.
Comprehensive and versatile (3/4 people found this helpful)
An academic text comprehensively covering the various fields of marketing management. Also useful as a general reference and refresher throughout one's career. There is a stong emphasis on concept models and frameworks which greatly assists problem solving, and promotes thinking in terms of integrated marketing. This book was not a basic text in my marketing studies, although a few of it's chapters were required reading, but I feet it compliments and aids understanding of other academic texts in marketing and strategic management.
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Categories
Amazon.co.uk places this book into the following categories:
Books -> Subjects -> Business, Finance & Law -> Management -> Management Gurus A-Z -> Kotler, Philip
Books -> Subjects -> Business, Finance & Law -> General
Books -> Special Features -> Amazon.co.uk: Books for Study Special Offers
Books -> Refinements -> Language (feature_browse-bin) -> English
Books -> Refinements -> Age (feature_two_browse-bin)
Books -> Refinements -> Format (binding_browse-bin) -> Hardcover