Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines |
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Boris Mordkovich, Eugene Mordkovich
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Pages: 202 (Paperback)
ISBN: 1411628179
Pub: Lulu.com
Pub date: 2005-04-11
Amazon.co.uk Sales Rank: 202634
Reader Reviews:
Pay-per-click Search Engine Marketing Handbook (1/4 people found this helpful)
I found this book interesting and informative but not quite what I need. This is an ideal book for the owner of a company/business website, who does not actually run the site, someone who wants to direct his/her IT department in the best way to increase sales would find it extremely useful. I am a do-it-all website owner so it is useful but not essential.
Very interesting and informative (4/6 people found this helpful)
I found this book to be full of information I had failed to find in bigger, more expensive books. Another thing I liked about it was the size, easy enough to carry around so you can read it whilst commuting. Lots of helpful tips and expert advice which helped me to understand the subject and increase traffic to our website.
Well worth its money
Worth reading (14/21 people found this helpful)
Boris did a good job pulling this book together. It's mostly let down by the cheap paper, print and layout, which undermines the quality of the content and can make it difficult to follow.
Getting past that there is a stack of expert tips (which includes two of mine) at the back where he invited most of the leading experts in the sector to contribute. There is some very advanced advice which I hadn't seen documented anywhere else.
If you can look past the paper its printed on its worth having on your bookshelf.
Edward Cowell (Teddie).
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