Powers of Persuasion: The Inside Story of British Advertising 1951-2000

click here for more details, find new or used items	Winston Fletcher Our price £10.19 (£16.99) New from £7.95 Used from £6.99 Pages: 304 (Hardcover) ISBN: 0199228019 Pub: OUP Oxford Pub date: 2008-07-10 Amazon.co.uk Sales Rank: 71226

Reader Reviews:

A must-read for all 'adlanders' and wannabes (1/1 people found this helpful)

It's not often that I read a business book cover-to-cover and in just a few days, and Winston Fletcher's 'Powers of Persuasion' is a rare pleasure as one of those. Although it is a history it's anything but dry, and that's because the author was one of the insiders as an agency owner, President of the Institute of Practitioners in Advertising and Chairman of the Advertising Association. So he brings to the narrative not only his personal knowledge and copious research, but also his own insights and observations - occasionally barbed, but that only adds to the enjoyment! The phrase 'must read' is an over-used one, but that shouldn't prevent it being employed when truly deserved, as in this case. Anyone already working in an agency or aspiring to do so, should buy this book, and the marketing and procurement professionals who are the clients of agencies will find it a rewarding read too.

Much more than a history (0/0 people found this helpful)

This is so much more than a history of advertising- though it is a very good history.Students will appreciate the way Fletcher captures the colour and flavour of the industry whilst advertising insiders will revel in reading about their strange genetic roots.A right riveting read.

Refreshing the parts... (0/0 people found this helpful)

You couldn't make it up, as they say. A chippy adman tries to buy a high street bank; a supermarket trolley maker becomes one of the world's biggest ad agency groups and a bunch of chimps sells all the tea in China. Winston Fletcher, one of British advertising's most astute practitioners and observers didn't need to make it up because the true story of British advertising is as colourful, quirky and thrilling as some of its most famous advertisements. Fletcher tells the tale with fine attention to detail and an insider's knowledge of many of the larger than life characters who led the ad industry in the late 20th century and early 21st. The meteoric growth of Saatchi and Saatchi through the 1970s and 80s is perhaps the most astonishing strand in the story. The agency's trauma at losing its founders and their re-emergence as the highly successful M&C Saatchi is the stuff of TV melodrama. Fletcher's touch is pacy and humourous but his message is serious. Amidst all the high drama, British advertising for many decades led the world in creative flair and proven effectiveness. It is to be hoped it will continue to do so without being bled to death by unwarranted and unworkable government intervention.

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