Space Race: An Inside View of the Future of Communications Planning |
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Jim Taylor
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Pages: 322 (Hardcover)
ISBN: 0470094516
Pub: John Wiley & Sons
Pub date: 2005-09-23
Amazon.co.uk Sales Rank: 151384
Reader Reviews:
The buzz for marketers. (2/3 people found this helpful)
If you are engaged in managing a business, especially if your discipline is marketing and absolutely if you recognise that integrated marketing isn't just about getting all your advertising to look the same, this book will varously shake you out of any level of complacency, provide food for thought, give you a few ideas or persuade you its time to take on that sub post office you always promised yourself.
I'm not sure its all quite like Jim says, but that's not the point. We're in the ideas business, all of us and ideas generation starts with debate. This is better than a good starting point and unlike a few others I have come across its readable.
Besides, if you are a marketer you should know what the buzz is.
An insiders guide (6/9 people found this helpful)
If you work in marketing, agencies or a media owner you should buy this book.
Jim Taylor has synthesized the thinking of the best client and agency brains to give a persuasive perspective of where marketing communications has come from and a clear indication of where's its going. Most intriguingly he has indicated who's most and least likely to profit from these dynamic changes.
A great book if you really want to understand what’s around the corner and equally good if you want a provocative sound bite for you next meeting.
Written without bias and with surprising candour from the contributors this book lifts the lid and shows things as they really are. As such it’s the definitive expert’s guide of the major changes we can expect over the next ten years.
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Categories
Amazon.co.uk places this book into the following categories:
Books -> Subjects -> Business, Finance & Law -> General
Books -> Subjects -> Science & Nature -> Engineering & Technology -> Electronics & Communications Engineering -> Telecommunications
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