Strategic Brand Management: Building, Measuring, and Managing Brand Equality |
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Kevin Keller
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Pages: 720 (Hardcover)
ISBN: 0131888595
Pub: Prentice Hall
Pub date: 2007-07-05
Amazon.co.uk Sales Rank: 34542
Reader Reviews:
A down to earth book about brand strategy (1/1 people found this helpful)
This book describes the 10 most important areas for people working with brands. For each area the author explains why the area is important and then gives you good examples that you have heard about i.e Starbucks, Gilette and Procter & Gamble.
Even though stragegic brand management covers a wide area, this book gives you very practical tips of how you should act to build your own brand.
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Categories
Amazon.co.uk places this book into the following categories:
Books -> Subjects -> Business, Finance & Law -> Sales & Marketing -> Brands & Corporate Identity
Books -> Subjects -> Business, Finance & Law -> General