The Book of Guinness Advertising |
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Jim Davies
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Pages: 1 (Paperback)
ISBN: 0851120679
Pub: Guinness World Records Limited
Pub date: 1998-05-08
Amazon.co.uk Sales Rank: 19594
Reader Reviews:
pure genius (3/3 people found this helpful)
A very good book tha helped me enormously with a marketing assignment! I am not a Guinness drinker and previously had no real knowledge of Guinness advertising, but found it fascinating and informative. Thankyou Jim Davies!
A Must Have Guide For Guinness Collectors (5/6 people found this helpful)
This coffee table sized book is a must for any collector of Guinness items. The usage of advertising to sell Guinness worldwide is shown in this book. The book throughly covers guinness advertising from the past 100 years. The book shows the different advertising campaigns provided in this time from many of the best British and Foreign advertising agency's. The many color and B & W illustrations provided in the book will provide many hours of viewing and provide a reference guide to Guinness collectors world wide.
An interestering insight into the history of Guinness,s Ads (4/5 people found this helpful)
A fascinating read allowing you to view stratergies and the creative artwork addopted by many of Guinness's advertising agencies. Excellent illuistrations of all the past favorites such as the "black and white", "Tucan" and "Guinness is good for you" amongst many others.
A very good book (3/3 people found this helpful)
This book although unusual in its catagory is brilliant, it shows how Guinness advertising has evolved to the present day. Its also good fun spotting which adverts you recognise/remeber, I can recognise the vast majority of them.
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Categories
Amazon.co.uk places this book into the following categories:
Books -> Subjects -> Business, Finance & Law -> Sales & Marketing -> Advertising
Books -> Subjects -> Business, Finance & Law -> General
Books -> Refinements -> Language (feature_browse-bin) -> English
Books -> Refinements -> Age (feature_two_browse-bin)
Books -> Refinements -> Format (binding_browse-bin) -> Paperback
Books -> Refinements -> Condition (condition-type)