Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) |
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Perry Marshall
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Pages: 304 (Paperback)
ISBN: 1599180308
Pub: Entrepreneur Press
Pub date: 2006-12-01
Amazon.co.uk Sales Rank: 2440
Reader Reviews:
Usefull But... (2/2 people found this helpful)
This book has allowed me to understand Google addwords BUT it is very 'American' By that I mean that the American way to 'riches' is too sell information on how to make money and this book is a taster to get people to sign up to their web site and get pulled in as a paying customer. The 'free' add on is largely pod casts of these people telling you how marvellous and clever they are- which I am sure they are but to pull you in they cant tell you all....otherwise how could they entice you in as a paying customer?
In summary its a good starter to get a feel of addwords- I certainly had missed out and wasted money but I am looking for a more professional analysis without the 'American hook'.
Perry more than tripled my sales! (4/4 people found this helpful)
I thought advertising on Google was easy until I read this! This book is packed with so much information, tips and useful resources that I tweaked one of my online businesses using some of these strategies (results below):
- Peel and Stick: creating a new campaign for different sets of keywords appealing to different sets of searchers.
- Using Negative keywords and exact matches, to improve your relevance, click through rate, your average position and reduce your cost per click.
- Split-testing, making sure you are always testing out which ad is better for your campaign by battling two against each other and testing their performance.
- Writing an effective ad- by promoting benefits first and features second.
They appear straightforward, but only once you know them! Since implementing his strategies, I've managed to get click through rates of over 10% (unheard of in this industry!) and an average position of 1-3 for some popular search terms.
And its helped improve my conversions over 25x and triple my sales.
It's easy to see why Perry Marshall is the king of adwords and is well-renowned around the world. New and experienced Adwords users should buy this book. Just one of his tips can make a huge difference to your bottom line.
Nice but dim (3/3 people found this helpful)
A real shame, could have been something special. Gives the basic search phrases but does not go into any area in enough details. Always gives the promise of perals of wisdom but does not deliver....Promises clicks at a few pence but does not deliver. Basically Google is way to clever for you Perry Marshall. PS Perry & freinds will email you at least once a day with get rich quick schemes. Save your money and take a course at your local tech college.
Worth having around (4/4 people found this helpful)
Ive never had much luck with adwords conversions this book put me on teh correct path with some great tricks and tips.
Well worth buying
Good book but outdated information (10/12 people found this helpful)
The book offers a good deal of information about how to set up a Google AdWords campaign. The principles taught are mostly correct even though some of them are outdated since Google is constantly updating the ranking algorithm.
As an example it's not possible anymore to generate decent traffic at low cost as the AdWords algorithm will rise the minimum allowed bid on niche cheap keywords after few days of your campaign.
The book is overall raising unreasonable expectations about generating high traffic to a website with a limited budget.
The writing style is juvenile and not up to standard with what you would expect from professional book.
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Categories
Amazon.co.uk places this book into the following categories:
Books -> Subjects -> Business, Finance & Law -> Sales & Marketing -> General AAS
Books -> Subjects -> Business, Finance & Law -> E-Commerce -> E-business
Books -> Subjects -> Business, Finance & Law -> General AAS
Books -> Subjects -> Business, Finance & Law -> Management -> General AAS
Books -> Subjects -> Computing & Internet -> Digital Lifestyle -> Internet Searching -> Google
Books -> Subjects -> Computing & Internet -> Digital Lifestyle -> Internet Searching -> General AAS
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